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About Ben Hart

 

Ben Hart's ads, sales letters and websites have generated more than $500 MILLION in sales, donations and membership fees during his 20-plus years in the direct marketing field.

 

Most of Ben's books on marketing include . . .

 

How to Build Your Business with Google AdWords

The Internet Money Explosion

How to Write Blockbuster Sales Letters

Automatic Marketing

21 Psychological Triggers that Will Explode Your Sales

How to Write Million-Dollar Advertisements

 

In recent years, Ben has become one of the world's leading experts on pay-per-click (PPC) advertising -- especially Google AdWords.  "The reason PPC advertising is so powerful and cost-effective," says Ben " is that you only pay when someone actually clicks on your ad and arrives at your website.  And people only see your ad if they are actively using a search engine to look for what you are selling.  So you achieve a near perfect message-to-market match.  This is target marketing on steroids."